Where Brands Become Beacons
Bennett/Co is a brand consultancy and design collective for ambitious companies that need more than marketing—they need bold distinction.
We turn business vision into brand clarity through strategy and design—helping companies connect with the people who matter most.
Founded by two industry veterans, we’ve eliminated the inefficiencies of traditional agencies in favor of a lean, expert team that stays hands-on and focused on the work.
We partner with founders and leaders to define their unique value, align communication, and build brands that don’t chase attention—they command it.
When you don’t know your North Star, every next step feels uncertain.
Too many companies jump into marketing without a clear strategy, leading to misaligned teams, confused audiences, and wasted budgets—because even the best tactics fail without a strong, guiding center of gravity.
That’s why everything we do starts with strategy—because lasting brands are built on meaning, not just design.
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25+
Years Global Branding Experience
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40+
Pitch Decks that Helped Secure Funding
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90%
Founder and Executive-level Partnerships
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350+
Companies Coached through Accelerator Programs
Our Process
Our insight-led approach distills who you are, what you stand for, and why it matters.
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01/ Discover
We listen first. Through stakeholder interviews, brand audits, and market research, we uncover key gaps, pain points, insights, and opportunities for growth.
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02/ Define
We shape your brand’s strategic foundation—clarifying its position, personality, and voice to align your team and connect with the right audience.
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03/ Design
We create bold, scalable identities that express your strategy visually, so your brand stands out and stands for something.
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04/ Deploy
We give your team the tools to launch with confidence, consistency, and lasting impact.
Analysis Paralysis?
Our two-hour Brand Therapy session is designed to help you get unstuck, pinpoint what’s in the way, surface key challenges, and define clear next steps for clarity and growth.
Our Services
We blend strategy and creativity to build brands that mean business.
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We shape your brand’s strategic foundation—clarifying its position, personality, and voice to align your team and connect with the right audience.
From research and insights to positioning, messaging, naming, and brand architecture, we define the strategic DNA that guides every expression and decision that follows.
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We create bold, scalable identities that express your strategy visually—so your brand stands out and stands for something.
From logos and typography to color systems and brand guidelines, we design visual languages that are distinctive, adaptable, and built to perform in the real world
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We bring your brand to life across every touchpoint—translating strategy and design into digital, social, and experiential moments. From launch plans to content systems, we help you show up with precision and coherence, everywhere it matters.
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We craft decks that persuade, turning complex ideas into clear, compelling stories for investors, partners, and internal teams, so you can earn trust, build alignment, and close deals with confidence.
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Through hands-on workshops and 1:1 coaching, we help you and your team expand your knowledge, sharpen your message, and communicate with clarity and conviction.
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Our two-hour Brand Therapy session is designed to help you get unstuck, pinpoint what’s in the way, surface key challenges, and define clear next steps for clarity and growth.
Our Work
We help challengers rise—and champions stay unforgettable. Unmistakable by design and impossible to ignore.
AD&V
We partnered with AD&V to develop a brand strategy and identity that would differentiate them from traditional architecture and interior design firms while reflecting their deeply human, purpose-driven approach.
The goal was to articulate a vision that invited their team, clients, and collaborators to see design as a tool for enhancing well-being at every scale.
The result was a bold, strategic repositioning centered on “Designing from the Inside-Out.” We helped clarify their mission, values, and voice, aligning their internal culture with a clear external message. The refreshed brand expresses AD&V’s belief that architecture and design should not only serve its function but also empower people and enhance community strength.
Project Scope:
Strategy, Brand Architecture, Naming, Visual Identity, Activation
Foundation For Puerto Rico
We led the strategic repositioning of Foundation for Puerto Rico’s masterbrand and three of its key programmatic engines, crafting a unified yet differentiated brand ecosystem.
Our work clarified the organization’s core purpose, aligned internal teams around a shared mission, and gave each initiative a distinct value proposition tailored to its audience.
The result was a brand system that galvanized leadership, sharpened communication, and reinforced the organization’s bold vision of socioeconomic transformation through innovation, collaboration, and action.
Project Scope:
Strategy, Brand Architecture, Naming, Visual Identity, Social Media, Website, Activation, Video
Rebexa
We led a strategic brand refresh for Rebexa, redefining its identity to reflect its growing role as a leader in regulatory affairs across 16 countries in Latin America and the Caribbean.
The new brand DNA is bold, agile, and modern, designed to communicate the complexity and importance of their work with clarity and confidence.
Our work aligned the internal team and client base around a shared purpose and value proposition, clearly articulating how Rebexa helps healthcare products—both human and veterinary—swiftly navigate regulatory systems to reach those in need. The result is a brand that positions Rebexa as a trusted, regionally fluent guide in a complex and rapidly evolving industry.
Project Scope:
Strategy, Visual Identity, Social Media, Website, Activation
Right To Democracy
We led a comprehensive strategic repositioning and renaming of Equally American—transforming it into “Right To Democracy” to more accurately reflect the aspirations and realities of the 3.6 million U.S. citizens living in the five U.S. territories. The previous brand skewed overly patriotic and mainland-centric, limiting its resonance both locally and in the halls of Congress.
Our work established a bold, institutional identity grounded in clarity, independence, and political neutrality. The repositioned brand speaks with greater authority on the national stage while remaining deeply relevant to the communities it serves.
The result is a name and visual system that amplify the organization’s mission to confront colonialism, defend democratic rights, and empower people to shape their own future, wherever they live.
Project Scope:
Strategy, Naming, Visual Identity, Website, Social Media, Collateral, Activation
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"Bennett/Co defined our company’s vision, brand, and mission
Their collaborative approach and tailored strategies elevated our message and brought significant brand clarity, making the entire process seamless and rewarding.
We are proud of our collaboration and our continuing partnership.”
Ricardo Alvarez-Díaz, FAIA
AD&V Co-Founder & Chairman of the Board -
"Their hands-on approach and attention to detail is outstanding.
We’ve partnered with Bennett/Co for several years, collaborating on multiple projects annually.
The creative always exceeds expectations, and client feedback is consistently jaw-dropping when each new project launches."
Steven Vincent
Director of Business Development -
"Bennett/Co was instrumental in launching our nonprofit.
They helped us craft a powerful brand strategy in a complex messaging landscape.
The intensive process was well worth the investment—we can’t imagine taking on such an ambitious project without their collaboration and ongoing support.”
Neil Weare
Co-Founder & Co-Director