As competition grew and brands began adopting Beyond’s visual codes, the natural pet food category became a sea of sameness.

CBA evolved the brand to reclaim its distinction and leadership, amplifying its strongest equities through a bolder, more intuitive portfolio system.

Proprietary scraper-board illustrations, vibrant color, and ingredient photography created greater impact, while distinctive pack architecture improved navigation across dietary needs. Ingredient hallmarks reinforced Beyond’s commitment to clarity and transparency, with even the back of pack designed for maximum impact and reassurance.

A game changer for the category, and a true labor of love for our design team.