As natural pet nutrition evolved, Purina Beyond looked to our pets’ wild ancestry for what came next.

Beyond Wild is a high-protein, grain-free range inspired by the instinctual diets of dogs and cats.

CBA channeled their primal ancestry—the wolf and bobcat—to create a distinctive world that feels wild, rugged, and natural.

Building on our Purina Beyond redesign, we evolved the signature scraper-board illustration style into a powerful identity and packaging system—creating a distinctive new product line while reinforcing Beyond’s leadership in natural pet food.