Seagate set out to redefine portable storage for creative professionals who needed serious capacity and performance on the move.

The first launch, Seagate Seven, was the world’s thinnest 500GB portable drive at just 7mm, followed by Innov8, delivering an impressive 8TB of storage.

Inspired by the original industrial design blueprints, we created a bold visual system that elevated each product’s engineering and innovation with the impact of a blockbuster movie poster. Custom logotypes added subtle typographic cues unique to each product and its defining attributes.