Founded in 1858, the British Benevolent Society of California needed to connect with a younger generation while preserving its unique heritage and role within the British community.

We transformed the organization into the more approachable BBS, supported by the line “Benefiting Brits since 1858.” The Union Flag weaves through the letterforms and across the wider identity system, creating a distinctive visual thread that symbolizes connection, community, and the Society’s enduring support network.

A contemporary identity rooted firmly in its British origins.