Following its acquisition by C&C Group, Hornsby’s needed to reconnect with a new generation of cider drinkers while re-establishing its premium craft credentials.

Our strategy was to build on the brand’s California origins and amplify its most distinctive equity: the rhino. We brought the icon front and center and recrafted it with more edge and attitude.

Framed by the California coastline and turned westward, the rhino creates a stronger connection to the brand’s origins, with a subtle nod to the pioneering spirit of Manifest Destiny that inspired the creative direction.

A bolder, more iconic identity that gave Hornsby’s renewed relevance in a rapidly evolving cider category.