Hire A Veteran is an initiative created in partnership with Spike TV to help U.S. servicemen and women transition back into the civilian workforce by recognizing their strengths, experience, and value to employers.

To bring authenticity to the creative process, we partnered with U.S. Army veteran and brand designer Jamie Stearns, who served in Iraq with the 142nd Engineering Battalion.

Our strategy deliberately avoided charity visuals and overt “stars and stripes” patriotism. Instead, we created an identity that expressed veterans' strength, potential, and pride, balanced with Spike’s characteristic edge and attitude.

Launching on Veterans Day, November 11, the final mark brings the idea together in a simple symbol: a V for Veteran formed from the number 11 and a military star.