Budweiser’s prominent presence at UFC events across the U.S. and Latin America created an opportunity to bring the partnership directly into consumers’ hands.

For the Brazilian market, JKR created a special-edition Budweiser aluminum bottle celebrating the relationship between two iconic brands.

The familiar Budweiser identity was reinterpreted through an edgy, tattoo-inspired graphic language drawn from UFC culture, creating a bottle that looked every bit at home inside the Octagon.