Client: Giesen Group
Agency: Innovation Kitchen

Giesen - Special Editions

Turning a distinctive brand asset into a festive limited edition.

Giesen Wines has been producing wine in New Zealand for more than 30 years, shaped by the country’s distinctive terroir and the heritage of the Giesen brothers.

For the holiday season, we were asked to create two special edition bottles for the brand’s popular Sauvignon Blanc.

Drawing on the graphic language of the distinctive Brothers Land label, we reconfigured its vineyards and regional map into two playful Christmas trees, creating a festive expression that felt both unexpected and unmistakably Giesen.

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