Sputnik is a premium vodka inspired by the Soviet Union’s historic 1957 launch of the world’s first artificial satellite.

Drawing on both contemporary and retro Russian graphic art, we transformed that moment into a richly layered visual narrative. The drama of the rocket launch anchors the identity, while Sputnik’s orbit wraps around the bottle, turning structure, graphics, and storytelling into one continuous expression of ambition, achievement, and national pride.

Designed some time ago, but still one of my favorite pieces of brand storytelling.