When Anheuser-Busch entered the growing hard cider category, JKR was challenged to create a new brand with the confidence and authenticity of an established craft beverage.

Inspired by American folk hero Johnny Appleseed, we built a rich visual identity rooted in storytelling. The typographic brand mark forms the silhouette of the man himself, while hand-drawn landscapes and hidden symbols create a distinctive packaging world around his legendary journey.

A new brand designed with a sense of history from day one.