With more than a century of history, La Sirena needed to modernize while building a brand platform that could expand beyond its core sardine business.

We built the new identity around its most distinctive equity, the siren, reimagining her as a confident brand icon looking outward toward the horizon. A refined logotype brought greater heritage and gravitas, while a vibrant color palette, icons, and illustrations created a more intuitive visual system across the portfolio.

A contemporary expression designed to preserve La Sirena’s authentic character while opening the brand to new products and audiences.