A pioneer of professional recording since the 1950s, Universal Audio has helped shape music history through its legendary analog hardware and continued innovation in audio technology.

As the brand expanded beyond professional studios into portable products for home studios, producers and musicians, our challenge was to broaden its appeal without compromising its hard-earned credibility.

We created a packaging system that puts the product front and center, balancing modern, high-end sophistication with the warmth and character of Universal Audio’s analog heritage.

The system established a foundation for the wider portfolio as Universal Audio expanded its reach from the professional studio to a broader generation of premium audio consumers.